To save a company’s face amidst a huge advertising embarrassment.
See my post regarding the ad that has caused quite a stir in the industry, and among regular consumers in the recent days.
This is the first ad.
So today, the same milk brand came out with a similar ad, but this time obviously managing the errors they have made. They may deny it and say that the ads are part of a series, but any person, in his/her right mind, would know that human oversight, mathematical incapacity, damage control and cover ups are part of this set of ads that will haunt the milk company and its ad agency for a few days.
Fine! Blame the dad for the dud.