Dream Project

1. It’s a sponsorship of John Mayer‘s Summer Tour (not sure though if this was for 2007 or 2008, but judging from the interview footage, it might be for ’07)

2. The numbers/figures are astonishing. Obviously a good move by Blackberry. Kudos to those who proposed the sponsorship in the first place.

3. If it was for the ’07 tour, then the objective of inducing trial of the Blackberry Curve by the target audience via a massive on-ground activation has been met… significantly.

4. It may have contributed to the huge popularity of the Blackberry Curve 8300.

5. This”ll convince the Blackberry dudes to sponsor the next tour, for the new Blackberry Curve 8900, for sure.

The post-sponsorship report AVP:

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