A few days ago, Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk)to a race to garner 1M followers at Twitter. Why? Well, it started as a test on the powers of the media network as the most influential company online (If he wins, Kutcher says he will "ding-dong ditch" CNN founder Ted Turner’s house.) But as days passed, it has become much more than just a challenge of egos.
It became a huge phenomenon that companies such as EA Games pledged 10 games to lucky @aplusk followers and a special character on SIMS 3 for the 1,000,000th follower.
Kutcher, on his part, pledged 10K moquito nets to the “Malaria No More” group.
It was quite entertaining to see these tweets:
So who won? Kutcher, because he is, after all, the king of Twitter.
CNN has conceded (it reached it’s millionth mark an hour after Kutcher):
Congratulations to @aplusk and to Malaria No More.