Tag Archives: advertising

See what the Filipino can do…

I thought I’ve already turned my back from the advertising world when I jumped to Client side but I should’ve known… being in Marketing Services now, there’s a chance that I will still get to visit it once in a while.

One such instance was the 21st Philippine Advertising Congress held in Subic Bay last November 18 to 20. Although I would always say that the I’ve attended too many AdCongresses in my lifetime as an ad slave (ha!) it was nice seeing familiar faces, listen to great forums and talks, witnessing unique and brave performances from individuals I’ve worked with and realizing that, however “cold” the industry’s culture may be, it can still find a way to show that is has a heart.

Here’s this year’s AdCon anthem, and no kidding, this gave me all the hope that I needed.

21st Phillipine Advertising Congress theme song

English Translation: (I know that it’s a “big sin” to translate someone else’s work – well that’s how I was taught when I worked in advertising – but I’m throwing that BS away and translate anyway as most of my readers do not understand Tagalog)

 

Will you let the waves tumble you down?

Or will you face the challenge?

Will you refuse to get up on your feet?

Or will you stand up and get out from the water?

 

Will you give in to the currents?

Or will you fight the thunderstorms?

Are you losing hope?

Or will you pour all your strength?

 

What do you think the Filipino can do

To show the world?

What do you think the Filipino can do

To show the world?

Get out from the water and unite.

Change is in our hands.

Show the world what the Filipino can do.

 

Will you let fear beat you?

Or will you fight the sadness?

Are the clouds covering you?

Or are you wearing the rainbow?

 

Will you give in to the currents?

Or will you fight the thunderstorms?

Are you losing hope?

Or will you pour all your strength?

 

What do you think the Filipino can do

To show the world?

What do you think the Filipino can do

To show the world?

Get out from the water and unite.

Change is in our hands.

Show the world what the Filipino can do.

 

There’s no choosing when it comes to helping out.

Let’s all unite, brown-skinned ones.

You or me, no one is selfish.

Let the blood of heroes flow.

Red, Yellow and Blue; 3 stars and 1 sun/

Stars that shine behind the clouds can be seen.

Hand in hand, hold on, don’t let go.

What do you think?

Together, let us hold hands/

3 stars and 1 sun.

And shout…

 

Will you give in to the currents?

Or will you fight the thunderstorms?

Are you losing hope?

Or will you pour all your strength?

 

What do you think the Filipino can do

To show the world?

What do you think the Filipino can do

To show the world?

Get out from the water and unite.

Change is in our hands.

Show the world what the Filipino can do.

 

What do you think the Filipino can do

To show the world?

Hail to the chief

Next friday is the last day of one of my favorite people in the office. It’s so sad because I’ve finally found someone I can really look up to, depend on during hard times, can cause me to exhale once the going gets tough, can laugh with everyday, can chat with whenever he’s in the area, can talk to if I had too much at work and would like to be in the near future due to his simple, yet brilliant, thinking…

He’s like David Ogilvy, but more down-to-earth.

A great leader, but a good friend at the same time.

A teacher and a colleague.

He is one in a million, and the agency he will be heading as GM is so lucky to have him.

I hope we get to work together again soon.

“A great leader’s courage to fulfill his vision comes from passion, not position.” – John Maxwell

Who Did You Think I Was

Here is a line that you won’t understand

I’m half of the boy but I’m twice the man

I carry the weight of the world in the palm of my hand

Who did you think I was?

Vodpod videos no longer available.

This could’ve been a nice ad

It’s a gatefold print ad, with the outer part of the fold showing this:

and when you open it, a more complex formula is revealed.

Nice. A milk brand shows that kids will be able to solve more complicated mathematical problems, as long as they are given the right stuff during their growing up ages. A unique ad from a growing up milk brand. If only…

the equation was correct!

9+5×2-(7×2) IS NOT EQUAL TO 14!!!!

If we go back to our basic arithmetic, the order of operations should be PEMDAS or “Please Excuse My Dear Aunt Sally” – Parenthesis Exponent Multiplication Division Addition Subtraction.

9+5×2-(7×2)=14?
9+5(2)-14=14?
9+10-14=14?
19-14=14????
5=14! (I can now imagine my gradeschool math teacher getting all stressed up)

What a waste of space and ad monies. To think the ad was for a brand that promotes nourishing the brain, pursuing excellence. AND THIS WAS PUBLISHED IN A NATIONAL DAILY!!!!!!!!!!!!

THUMBS DOWN.

Juvenile Stuff in the Real World

I am in a meeting right now and I am very irritated by these 2 girls in front of me who kept on whispering to each other the entire time! I’ve sat down with them in the past and that’s how they have always been — whispering, or sharing some funny thing via SMS.

I wouldn’t really mind, you know, whatever they do, but it just so happens that one of the girls used to work for us (well, before my time) and apparently, as I heard from the grapevine, had some ill feelings towards the agency because she was not promoted to Group Head. What she did, according to reports, was she resigned and joined the other girl in getting projects from our Clients.

Wait, if you are not promoted by the company, that means you’re not good, right? Guess she can’t really accept reality.

now i know why it’s called troubleshoot

because when it comes to computers, there’s always trouble, and most of the time, i really wanna shoot myself because of it.

currently juggling my life as an account director, strategic planner and IT admin.

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